Overview
We produced video content for Texas Longhorns Athletics — covering game day hype videos, recruiting content, and social media assets that capture the energy and tradition of UT sports.
Goal
To create high-energy content that drives fan engagement on social platforms and supports the athletics recruiting pipeline.
Creative Direction
The visual style matched the intensity of college athletics — dynamic camera movements, punchy editing, and a bold color grade that leaned into the burnt orange brand identity. Every piece was designed for maximum impact on social media.
Deliverables
- Game day hype videos
- Recruiting highlight packages
- Social media content series
- Behind-the-scenes athlete features
Outcomes
- Hype videos averaged 100K+ views per post
- Content adopted by official athletics social accounts
Next Project