Overview
Sapphire Bay Marina needed a full-service content and social media partner. Over 3 months, we ran their entire content operation — creating, drafting, filming, and posting roughly 30 deliverables on an every-other-day cadence. We managed social media strategy, optimized posting times, and produced all content end-to-end, primarily vertical video built for social platforms.
Goal
To build and execute a sustained social media presence that positions Sapphire Bay as the premier marina destination in Texas — with consistent, high-quality content that drives engagement and awareness.
Creative Direction
We captured the full marina experience — on the water, at the docks, and during events. The visual style was bright, aspirational, and lifestyle-driven. We mixed cinematic drone work with intimate handheld footage to show both the scale of the facility and the personal feel of the community. All content was shot and edited vertically for social-first distribution.
Role
Creative Director, Content Manager, Producer
Impact
~30
Deliverables
3 Months
Campaign Span
Deliverables
- ~30 social media video deliverables over 3 months
- Content strategy and posting schedule management
- Drone and aerial content
- Lifestyle and event coverage
- Social media caption writing and scheduling
Outcomes
- Consistent every-other-day posting cadence maintained for 3 months
- Social media engagement up significantly during campaign
- Full content library adopted across all digital channels
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