Overview
Lax.com is the go-to destination for lacrosse gear, media, and community. We partnered with their team to produce video content that drove product engagement and built community across their platform and social channels.
Goal
To create a content engine that supports e-commerce conversion, builds brand affinity with the lacrosse community, and differentiates Lax.com from generic sporting goods retailers.
Creative Direction
The content needed to feel authentic to the lacrosse community — not overly polished or corporate. We shot on location at fields, in locker rooms, and at tournaments. The editing style was energetic with tight cuts that matched the pace of the sport.
Role
Creative Director, Producer
Impact
+35%
Conversion Lift
2x
Email CTR
+25%
Social Growth
Deliverables
- Product review video series (12 episodes)
- Brand partnership content
- Social media campaign assets
- Website hero video content
- Email marketing video assets
Outcomes
- Product page conversion rate up 35% with video
- Video content drove 2x email click-through rates
- Social following grew 25% during campaign period
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