Overview
St. Mark's School of Texas needed updated video content for their admissions process and brand positioning. We wrote the script and produced a suite of videos that captured student life, academic excellence, and the community that makes the school distinctive.
Goal
To provide the admissions team with compelling video assets that communicate the school's values and experience to prospective families.
Creative Direction
We focused on authentic moments rather than staged scenes. The visual approach was warm and observational — following students through their day, capturing real classroom interactions, and letting the environment speak for itself.
Deliverables
- Admissions overview video (3 minutes)
- Student life highlight reel
- Faculty spotlight series (4 videos)
- Campus virtual tour segments
- Social media cutdowns
Outcomes
- Admissions inquiry rate increased 30%
- Video assets integrated across all digital touchpoints
- Content used for 2 consecutive admissions cycles
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