Overview
Brighter Magazine is a lifestyle publication for women affected by cancer. We produced video content that extended their editorial mission into digital formats — short documentaries, social content, and promotional assets for their events and initiatives.
Role
Producer, Director
Impact
3x
Social Shares
Goal
To bring the magazine's stories to life through video, expanding their reach beyond print and building community engagement across digital channels.
Creative Direction
The tone was warm, uplifting, and honest. We avoided anything that felt clinical or somber, instead focusing on strength, community, and the everyday moments that matter. Soft natural lighting and intimate framing put the subjects at ease.
Deliverables
- Feature story video series (4 episodes)
- Event highlight videos
- Social media promotional content
- Subscriber recruitment video
Outcomes
- Video features drove 3x more social shares than print excerpts
- Subscriber inquiries increased during campaign period
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