Overview
'47 Brand is a licensed sports lifestyle brand known for premium headwear and apparel. We partnered with their team to produce a content campaign that captured the energy of their brand across digital touchpoints — from social content to brand films that told the story behind the product.
Role
Creative Director, Lead Producer
Impact
+180%
Engagement Lift
3.2x
Video vs Static
Goal
To produce a library of high-quality video and photo content that could fuel their digital channels for a full quarter, while reinforcing their positioning as a premium sports lifestyle brand.
Creative Direction
We leaned into the intersection of sport and street culture. The visual language was gritty but polished — handheld camera work mixed with locked-off product shots, all graded with a desaturated, cinematic tone that set their content apart from competitors.
Deliverables
- Brand campaign film (60s + 30s cuts)
- Product hero videos (6 SKUs)
- Social media content library (40+ assets)
- Behind-the-scenes content series
- Digital ad variations for paid media
Outcomes
- Social engagement increased 180% during campaign period
- Video content outperformed static by 3.2x
- Campaign assets used across 2 additional quarters
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